Sunday, December 30, 2018

Resolution #6: Call Me By My Name

I've decreased my engagement with an organization this year because they started writing to me by saying “Dear Friend,” “Dear Music Lover,” etc. This was after several years of personalized marketing and solicitation messages, being a regular ticket buyer and donor, visiting them in their office, and even being on a first-name basis with their staff. In the year 2019, if you can’t mail merge your letters and auto populate first names in your emails, then let’s talk.

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