Sunday, December 30, 2018
12 Easy New Year’s Resolutions for Every Arts Marketer
Thank you for reading! The new year is always the perfect time to reflect and…oh enough with the fluff - here’s my content marketing se...
Resolution #1: Don't Just Sell, Content is Still Queen
Do all of your emails start with something like “Act fast. Buy Now. Tickets on Sale,” etc.? If so, this resolution is for you. In you...
Resolution #2: Improve (or Create) Your Landing Pages
Do you know what a landing page is? You might not, and that's okay. When you are advertising an event and a fan clicks on the ad to vis...
Resolution #3: Don’t Ask For My Life Story, Just Let Me Buy a Ticket
I can’t tell you the number of times I’ve made the decision to buy a ticket, then I’ve gotten to the purchase page and have been overwhelme...
Resolution #4: Track with Analytics
It's so important to know your audience. A few top level things the I look for are: seeing how they behave on your website where t...
Resolution #5: Scrubadubdub Your Contact Lists
Speaking of email campaigns, do you know who gets your emails? You might have a list of 12,000 people, but how many of them are real fans t...
Resolution #6: Call Me By My Name
I've decreased my engagement with an organization this year because they started writing to me by saying “Dear Friend,” “Dear Mus...
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